Lead volume alone won’t drive sales—quality matters. Find out how to identify high-quality leads, refine targeting, optimise keywords, and reduce wasted ad spend to increase your ROI.
In 2023, B2B companies had limited resources, slashed budgets, and felt increasing pressure from investors. As a result, the B2B marketing landscape changed. Traditional lead generation doesn’t work the same way it used to.
Developing a PPC strategy before diving head first into executing an advertising campaign is imperative. There is a lot to think about and to make it work for your business will take time, resources and investment.
We get asked all the time, how much budget should we invest? There is no right answer to this question. We could say £5k, £20k or even £100k but that’s not the right either. Pulling a number out of thin air is not the right way to approach budgeting, we believe that you need to start from the results you want to achieve and work backwards from there.
Landing pages play an important in role in convincing a potential customer that your product is right for them. In this article you'll find 10 elements that make a great landing page with top tips on how to implement them on your website.
In this article, we'll discuss some key factors to consider when deciding if it's time to invest in paid user acquisition. From product-market fit to budget and beyond, we'll help you evaluate whether your company is ready to take the plunge.
A SaaS marketing funnel acts as an internal direction that guides potential customers through various stages of the sales journey, from initial awareness to becoming a paying customer. Here we will walk you through the process of building, defining and optimising a successful SaaS marketing funnel, providing you with strategies to achieve marketing success within your own business.
We’ve all heard of Notion, the all-in-one productivity app that has replaced some of the biggest apps like Airtable, Asana, and others. It’s grown to a whopping 20 million users and is valued at $10B. And the way they’ve done it? Nurturing the creative community.
We love seeing companies do well online. It's not easy and it takes a lot of time, effort and hard work. Take a few minutes to read how these 5 businesses are scaling online.
In this guide, we'll explore what B2B demand generation is, how it differs from lead generation, what channels you should use and how to measure the success of your demand generation efforts. Let's jump right in.
With the reach that pay-per-click (PPC) advertising enables, businesses of all sizes need to invest in effective advertising strategies to increase brand awareness, drive traffic, and boost conversions. PPC advertising has become an essential part of this process, offering advertisers a measurable way to reach their target audience. With numerous PPC platforms available, choosing the right one can be a daunting task. This comprehensive guide will explore the top 12 PPC platforms, their benefits, and how to make the most of them for your business.
In the ever-changing world of digital marketing, pay-per-click (PPC) advertising has become an essential strategy for businesses looking to build online. With so many PPC management tools available, it can be challenging to choose the one that best suits your needs. This comprehensive guide will cover the top PPC management tools, including options for competitor research, keyword research, optimisation, campaign management, free PPC tools and reporting software.
Understanding Google Ad pricing is helpful for businesses looking to invest in digital advertising. With Google dominating the search engine market and mobile ad spending, it's crucial to have a comprehensive understanding of the costs involved and how to optimise your campaigns for maximum returns. In this article, we'll discuss the factors that influence Google Ad pricing, the differences in display ads, shopping ads, and search ad costs, and how to make the most of your advertising budget.
Google Ads are an incredible tool for businesses looking to increase sales, drive traffic, and find new customers. However, without the right strategies in place, your ad campaigns can quickly become a cash burner rather than a cash earner. In this guide, we'll explore numerous Google Ad examples from various industries and advertising formats. We'll also discuss the crucial components that make an ad stand out and generate results.
Pay-per-click (PPC) advertising is a proven way to boost your online presence and drive more traffic to your website. It is a cost-effective digital advertising strategy that enables you to target your ideal audience and generate leads and conversions.
Google Discovery Ads have emerged as a powerful tool for businesses looking to reach their target audience. With the ability to reach up to 3 billion users across Google's feeds, including YouTube, Gmail, and Google Discover, advertisers can now leverage visually rich and highly personalised ads to engage potential customers. In this comprehensive guide, we'll dive into the world of Google Discovery Ads and explore their benefits, best practices, and how to create and optimise them effectively.
In this article, we will discuss what a customer acquisition strategy is, how to develop a customer acquisition plan, and how to measure and optimise your customer acquisition activities.
Google Ads is one of the most crucial marketing channels for a business. With Google Ads, you can target potential customers by their interests and keyword phrases related to your products or services. This allows you to create ads that are relevant to your target audience and drive them directly to your website with the help of Google's Ad network.
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