14 Video Marketing Stats For 2025 That Prove Video Is Here to Stay

In the fast-paced world of B2B marketing, video has stopped being a “nice to have.” It’s now a vital part of the mix – for brand-building, engagement, and conversions alike.

For PPC specialists, video marketing isn’t just a creative add-on. It can improve click-through rates, reduce cost per lead, and bring your campaigns to life across every part of the funnel.

Let’s dig into the latest video marketing stats that you need to know in 2025 to supercharge your digital marketing strategy

💡 Why Video Works (and Why It’s Not Going Anywhere)

Before we dive into funnel stages, let’s zoom out. Why is video performing so well?

• People are watching more than ever: Online video consumption has nearly doubled since 2018 – the average person is now watching 17 hours of video content per week.
  Source: Wyzowl, 2023 State of Video Marketing

• It aligns with how buyers research: 72% of customers prefer to learn about a product or service through video.
  Source: EPM Agency

• It keeps attention: Video combines visual storytelling, audio, and motion – a perfect cocktail for short attention spans and complex B2B messaging.
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• It’s the top investment trend: 56% of marketers say short-form video is their highest-performing content investment in 2024.
  Source: G2

👀 Video Marketing Stats for Top-of-Funnel: Brand Awareness & Demand Generation

Video is a powerhouse for getting eyes on your brand and starting relationships on the right foot. Here’s some video marketing stats to back that up:

• 93% of B2B buyers say video is crucial for building trust in a brand.
  Source: Brightcove

• 41% more web traffic from search for companies using video vs. those who don’t.
  Source: SmallBizTrends

• 1,200% more engagement than text and image content combined.
  Source: Here Now Films

• LinkedIn video gets shared 20x more than other post types – a big plus for organic reach.
  Source: EPM Agency

🎯 Video Marketing Stats for Mid-Funnel: Conversion Optimisation

Once they know you exist, video then helps convince your audience you're worth a deeper look. Here’s some video marketing stats that show how it helps push your potential customers through the funnel.

• 49% of B2B buyers rely on video content when making purchasing decisions.
  Source: Wyzowl

• Including video on landing pages can increase conversion rates by up to 80%.
  Source: EyeView

• After watching a video, 64% of users are more likely to buy a product online.
  Source: HubSpot

📈 Video Marketing Stats for Bottom-of-Funnel: Lead Generation & Revenue Growth

If you need to prove ROI, here’s where video starts to shine even brighter.

• Video marketers generate 66% more qualified leads per year.
  Source: SunHouse Marketing

• B2B marketers using video grow revenue 49% faster than those who don’t.
  Source: Aberdeen Group

• Including a video thumbnail in email boosts engagement by up to 41%.
  Source: EPM Agency

🔍 SEO & SERP Benefits of Video

Let’s not forget the search benefits.

• Video increases dwell time, which signals to Google that your content is valuable – a positive ranking factor.
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• Video-rich snippets (via schema markup) can improve your click-through rate on search engine results pages (SERPs) – and make your results stand out.
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• According to BrightEdge, including video can increase organic traffic by up to 157%.
  Source: BrightEdge

♻️ Making the Most of Your Investment (Cross-Channel Strategy)

B2B marketers love a bit of efficiency – and video delivers. Once you’ve created a strong piece of video content, you can repurpose it to maximise ROI across the funnel:

• Cut long-form videos into short social clips for LinkedIn or YouTube Shorts.
• Transcribe and turn into blog content – great for SEO.
• Use snippets in paid campaigns – video ads on LinkedIn, Meta or YouTube often outperform static.
• Embed videos in nurture emails and sales enablement collateral.
• Turn demos or explainer videos into onboarding assets post-sale.

One investment. Many formats. Multiple touchpoints.

🎬 Final Thoughts

If these video marketing statistics are anything to go by, video marketing isn’t a trend – it’s a strategic tool that earns its place in every part of the B2B buyer journey. Whether you’re building awareness, nurturing leads, or closing deals, video can do the heavy lifting.

And for PPC agencies like us, we see the results of clients using video every day. It’s a no-brainer: use video to cut through the noise, improve CTRs, and get more out of every click.

So if you’re not already pressing record – now’s the time.

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