B2B PPC Agency

Drive Quality Leads and Maximise ROI with Search Ads

At Lever, we specialise in helping B2B PPC campaigns generate high-value leads and scale efficiently through expertly managed search ads. We go beyond basic paid search tactics to build targeted, data-driven strategies that drive measurable results.

Get a free proposal
b2b ppc
b2b ppc

Why Choose Lever For Your B2B PPC?

High-intent leads: Capture decision-makers actively searching for your solutions.
Optimised spend: Reduce wasted ad spend with a data-led, performance-focused approach.
Scalable growth: Build a B2B paid search strategy that supports long-term business objectives.
Precision Targeting: Reach the right audience at the right time with hyper-targeted B2B PPC campaigns.

How Do We Help You Win with B2B PPC?

Paid search in B2B isn’t just about clicks—it’s about attracting the right prospects and turning them into customers. Here’s how we do it:

Understanding your market
B2B PPC requires a deep understanding of your industry, competitors, and target audience. We start by analysing your market to ensure every campaign is built on solid insights.
Strategic keyword targeting
We identify high-intent, commercial keywords that align with your ideal customer’s search behaviour, ensuring maximum relevance and impact.
Smart channel selection
Not all PPC platforms are created equal. Whether you need Google Ads Management for broad reach or Microsoft Ads Management to capture untapped audiences, we ensure your strategy is built on the right foundations.
Conversion-focused campaigns
From granular audience segmentation to ad copy that speaks directly to decision-makers, we structure your campaigns to drive engagement and high-quality leads.
Landing page optimisation
Getting the click is only part of the equation. We optimise landing pages to match search intent, improving conversion rates and lowering acquisition costs.
Ongoing optimisation & testing
B2B sales cycles can be long, so continuous refinement is key. We rigorously test messaging, bidding strategies, and audience segments to improve ROI over time.
B2B PPC Customer Success Story

“Since partnering with Lever, our PPC strategy has been a game-changer.”

A mid-sized B2B business turned to us for help when their PPC campaigns were underperforming. With our tailored strategy, they reduced wasted budget, improved targeting, and saw a 40% increase in conversions within three months.
Get a free proposal
b2b ppc
Ready to hit the growth path your business deserves?

Get your product in front of your ideal customers, build your pipeline and realise your businesses true potential.

Get a free proposal
and we’re just getting started...

Why Partner with Lever for B2B PPC?

b2b ppc
Specialists in B2B Growth
We understand the nuances of B2B marketing and how to navigate complex buying journeys.
b2b ppc
Data-Driven Decisions
Every campaign is backed by analytics, ensuring your budget is spent where it matters most.
b2b ppc
Custom-Tailored Strategies
No cookie-cutter solutions—your PPC approach is designed to align with your business goals.
b2b ppc
Clear, Transparent Communication
We keep you informed at every stage, so you always know how your campaigns are performing.
b2b ppc
Let's work together

Partner with a B2B PPC agency that knows how to maximise your ROAS on search ads.

Invest in B2B PPC That Delivers
Want a paid search strategy that drives real business impact? Work with experts who understand how to turn ad clicks into pipeline revenue.
Invest in Scalable Growth
Turn clicks into valuable business opportunities with a B2B PPC strategy built for long-term success.
Get a free proposal

FAQs: Everything You Need to Know About Lever’s B2B PPC Services

Looking to scale your lead generation efforts? Our PPC expertise can help. Below, we’ve answered the most common questions about B2B PPC and how we deliver results.
Get in touch
1. What is a B2B ad agency?
A B2B ad agency specialises in helping businesses target other businesses through paid advertising. They create and manage PPC campaigns that reach decision-makers in the right industries, optimising ad spend and driving high-quality leads for B2B companies.
2. Does PPC work for B2B?
Yes, PPC (Pay-Per-Click) works effectively for B2B businesses. It allows you to reach your ideal target audience with precision, driving relevant traffic to your site. With the right strategy and targeting, PPC can generate valuable leads and increase ROI for B2B companies.
3. How do B2B PPC campaigns differ from B2C campaigns?
B2B PPC campaigns focus on targeting a specific set of decision-makers, such as executives, managers, or specialists within a company. Unlike B2C, B2B ads require longer sales cycles and tailored messaging to nurture leads through multiple stages of the funnel, often using platforms like LinkedIn and Google Ads.
4. What are the benefits of B2B PPC advertising?
B2B PPC offers benefits such as precise targeting, quick lead generation, measurable ROI, and the ability to scale campaigns based on performance. It helps businesses drive highly qualified traffic to their websites, directly reaching prospects actively looking for services or products in your industry.
5. How can I improve my B2B PPC ad performance?
To improve your B2B PPC performance, focus on refining your audience targeting, using negative keywords to reduce irrelevant traffic, creating high-converting landing pages, and regularly optimising your bids and ad copy. A/B testing and monitoring analytics are also essential to identify areas for improvement and maximise your ad spend efficiency.
PPC Experts For Ambitious Brands.
The affordable service that get's your company results.
Get a free proposal
What we do
SaaS PPC AgencyFintech PPC AgencyPPC Agency ScotlandDigital Marketing Agency Edinburgh
Work with us
Free ProposalPricing
Template
Style GuideUI SnippetsGetting StartedChangelogLicenses
Information
Product Tour 1Product Tour 2Product Tour 3
Company
How we workBlogCase Studies
Lever Digital Ltd. Company Number: 675957
Get in touch with us:
1800 937 224
hello@leverdigital.co.ukPrivacy Policy

Search

Enter keywords and click search.