Social Media Marketing for B2B

Q: Is Facebook better than LinkedIn for B2B?

It’s not necessarily about which platform is 'better' for B2B, but which one aligns with your audience and goals. LinkedIn is the dominant platform for B2B marketing, especially for building professional networks, generating leads, and sharing industry insights. Facebook, on the other hand, offers unique targeting capabilities and can be great for brand awareness or retargeting campaigns. Both have their place in a balanced B2B strategy, depending on your audience and objectives.

Why Choose Lever for Your B2B Social Media Strategy?

Maximise engagement: Reach and engage your ideal B2B customers on the platforms that matter most.

Optimise spend: Get the most out of your social media ad budget by focusing on highly targeted, data-driven campaigns.

Drive long-term growth: Our social media strategies are designed for sustainable success, helping you build lasting relationships with key decision-makers.

Ready to scale? Partner with experts who know how to turn social media interactions into meaningful business outcomes.

How Do We Help You Grow with Social Media?

Social media for B2B isn’t just about likes and shares—it’s about connecting with potential clients and building trust. Here’s how we help you achieve that:

We understand your audience

We start by getting to know your business, your audience, and your goals. No generic strategies here—just personalised insights that make a difference.

B2B-specific social media strategy

With data-backed research and industry insights, we create a bespoke social media strategy designed to reach your target audience and drive measurable results.

Platform selection

Different platforms serve different purposes. Whether it's LinkedIn for thought leadership or Meta for broader targeting, we ensure your social media strategy aligns with your business objectives.

Targeted social media campaigns

We create hyper-targeted campaigns that speak directly to your B2B audience. By segmenting your audience based on industry, role, and behaviour, we ensure every ad reaches the right people at the right time.

Engaging creatives

B2B social media needs to be relevant and engaging. We design ads that resonate with your audience, from thought-provoking content to attention-grabbing visuals that drive action.

Continuous ad testing

Social media campaigns need ongoing refinement. We continuously monitor performance, A/B test ad creatives, and optimise targeting to improve your ROI.

B2B Social Media Customer Success Story

“Since partnering with Lever, our ad strategy has been a game-changer.”

A mid-sized SaaS business turned to us for help when their ad campaigns were underperforming. With our tailored strategy, they reduced wasted budget, improved targeting, and saw a 40% increase in conversions within three months.

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Ready to hit the growth path your business deserves?

Get your product in front of your ideal customers, build your pipeline and realise your businesses true potential.

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Why Choose Lever for Your B2B Social Media Strategy?

B2B Social Media Experts

We bring years of experience in managing B2B social media campaigns, delivering results for businesses across industries.

Data Driven Approach

Our strategies are built on data and insights, ensuring every penny spent on social media delivers measurable business growth.

Tailored Social Media Strategy

There’s no one-size-fits-all solution here. We create bespoke strategies that align with your business objectives and target audience.

Transparent Communication

Collaboration is key. We keep you informed at every stage of the campaign, ensuring your goals are always front and centre.

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Partner with a Social Media Agency that Knows B2B

Invest in your growth

Maximise the potential of your B2B social media marketing with a team that understands the nuances of your industry and knows how to convert social engagement into qualified leads.

Build demand generation

Let’s discuss how we can craft a B2B paid social media strategy that delivers real results for your business.

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FAQs: Everything You Need to Know About Lever's Paid Social Media for B2B Services

If you’re curious about how social media can work for your business, we’ve got you covered. Read on for answers to common questions about B2B social media and how our strategies deliver tangible results.

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1. Which social media is best for B2B?

When it comes to social media for B2B, there isn’t a one-size-fits-all answer. The best platform depends on your target audience and goals. LinkedIn is often the top choice for professional networking, thought leadership, and lead generation in B2B, while Meta (Facebook and Instagram) can be effective for demand generation through brand awareness and broader targeting. X and YouTube can also serve more specific B2B needs, like thought leadership and video content marketing. The key is to tailor your strategy to where your audience spends the majority of their time.

2. Is Facebook better than LinkedIn for B2B?

It’s not necessarily about which platform is "better" for B2B, but which one aligns with your audience and goals. LinkedIn is the dominant platform for B2B marketing, especially for building professional networks, generating leads, and sharing industry insights. Facebook, on the other hand, offers unique targeting capabilities and can be great for brand awareness or retargeting campaigns. Both have their place in a balanced B2B strategy, depending on your audience and objectives.

3. Does LinkedIn work for B2B?

Absolutely! LinkedIn is arguably the most effective platform for B2B marketing. With its professional focus, advanced targeting options, and content-driven format, LinkedIn is perfect for reaching decision-makers, engaging with key professionals, and generating high-quality leads. Whether through organic posts or paid campaigns, LinkedIn offers numerous ways to connect with your B2B audience in a meaningful way.

4. Do 80% of B2B social media leads come from LinkedIn?

This is a common myth, but the reality is more nuanced. While LinkedIn is certainly the most effective social media platform for B2B lead generation, the figure of 80% is an overestimate. Studies do show that LinkedIn produces a significant portion of B2B social media leads, but it's not the sole platform. A well-rounded B2B strategy that includes multiple platforms—like Facebook, Twitter, and even Instagram for brand-building—can contribute to overall success. It’s about using the right platform for the right objectives, not relying on just one.

5. How can I measure the success of my B2B social media campaigns?

To measure the effectiveness of your B2B social media strategy, track key metrics such as engagement rates (likes, shares, comments), click-through rates (CTR), lead generation (form fills, downloads, enquiries), and conversions. Tools like LinkedIn Analytics, Meta Business Suite, and Google Analytics can help you gain insights into which campaigns are performing best and how they’re impacting your sales funnel. The key is to define your KPIs early on and continuously optimise based on performance data.

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