SaaS Digital Marketing Agency

How We Help Your SaaS Business Grow

Growth doesn’t come from guesswork. It comes from a structured approach, tailored to your SaaS model, sales motion, and stage. Here’s how we build your performance marketing engine:

1. Understand your market and motion

We start with a deep dive into your SaaS product, positioning, pricing, ICP, and funnel — so we know what we're really working with.

2. Design a strategy that fits your sales cycle

Whether you sell via free trials, demos, or outbound SDRs, we build campaigns that match how your buyers actually convert.

3. Choose channels that convert

From high-intent Google Ads to top-of-funnel LinkedIn and remarketing, we match channels to buyer stage — not just budget.

4. Build structure for scale

No messy account builds. We set up clean campaign structures with aligned messaging, keyword themes, and CTAs across every ad group.

5. Optimise your landing pages

Clicks are wasted without conversion. We help shape and test landing pages to match intent and remove friction.

6. Test and learn, fast

From messaging to targeting to audience layering, we run continuous tests to reduce CAC and increase trial-to-customer conversion rates.

Helping a SaaS platform scale from $100K to $2M ARR with smart paid strategy

“Lever helped us scale from $100,000 ARR to $2,000,000 ARR — and we’re still growing.”

Uplisting is a vacation rental SaaS platform with big ambitions and a bootstrapped budget. They needed a paid media partner who could deliver growth without wasting spend and who actually understood the SaaS model.

We built a performance marketing strategy designed for a lean team with big goals, focusing on trial signups, user activation, and low-cost customer acquisition.

‍In the first 12 months:
‍5× increase in free trials per month
4× growth in new customers per month
100% YoY revenue growth (and counting)

‍Read the full case study →

Ready to grow your SaaS business faster?

We'll help you reach the right customers, scale your pipeline, and drive revenue with targeted digital campaigns that work.

Get a free proposal

Why SaaS companies love Lever?

We know SaaS inside out

Our team has scaled in-house campaigns at Europe’s fastest-growing SaaS and B2B tech companies. We bring that experience to your account.

Results that mean something

We focus on qualified traffic, pipeline growth, and customer acquisition, not just CTRs and impressions.

Strategies built for your model

Every SaaS business is different. We create tailored PPC and paid social strategies based on your pricing, sales cycle, and growth stage.

Clear, honest communication

No jargon. No smoke and mirrors. Just transparent reporting and collaboration that actually helps your team move faster.

how to work with us as a saas ppc agency image

illustration swoosh saas marketing experts

Let's work together

Work with SaaS marketing specialists who focus on revenue, not vanity metrics.

Invest in growth that compounds

Target high-intent keywords and precise audiences to reach the right buyers, at the right time.

Turn paid media into pipeline

Use PPC and paid social to drive demos, signups, and real sales, managed by experts who know SaaS inside out.

Get a free proposal

FAQs: All your SaaS ppc agency faqs can be found answered here.

Whether you're looking to scale your SaaS business or maximise your marketing ROI, our expertise as a leading SaaS PPC agency and SaaS marketing agency can help. Below, we’ve answered the most common questions about our services and how we deliver results.

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1. What makes Lever a top SaaS PPC agency?

Lever combines years of in-house experience at Europe’s fastest-growing SaaS startups with a data-driven approach to PPC. We focus on creating highly targeted campaigns that deliver qualified leads and maximise ROI.

2. How does a SaaS marketing agency like Lever differ from a traditional agency?

Unlike general agencies, we specialise in the unique needs of SaaS companies. From optimising customer acquisition costs to scaling trials and demos, our tailored strategies align with the SaaS business model's focus on recurring revenue and customer lifetime value.

3. What PPC platforms do you specialise in for SaaS businesses?

As a SaaS PPC agency, we work across major platforms like Google Ads, Bing Ads, LinkedIn, and Meta (Facebook/Instagram). We ensure that your ads reach the right decision-makers with messaging that resonates.

4. Can Lever help optimise our landing pages for PPC campaigns?

Yes, landing page optimisation is a key part of our strategy as a SaaS marketing agency. We ensure your landing pages align with your campaigns, offering clear messaging and calls-to-action that convert traffic into free trials, demos, and paying customers.

5. What’s the typical ROI we can expect from working with Lever?

While ROI varies depending on factors like industry and ad spend, our clients consistently see reduced cost-per-acquisition (CPA) and improved conversion rates. Our expertise as a SaaS PPC agency allows us to focus on scaling high-performing campaigns while eliminating wasted budget.

Final thought: What makes SaaS PPC campaigns different?

If you work in B2B SaaS, you already know: selling software isn’t the same as selling shoes.

Longer sales cycles, multiple decision-makers, and complex product demos are all part of the fun. That’s why a good SaaS PPC strategy goes well beyond basic keyword targeting – it needs to align tightly with your marketing funnel, messaging, and your sales team’s needs.

Our PPC agency has worked with hundreds of SaaS businesses, from scrappy startups to established players. We understand the nuances of the SaaS industry – from how VPs of Marketing make decisions, to what gets potential customers to actually click ‘Book Demo’.

Whether you're looking to drive more qualified leads through Google Ads, reach niche audiences with LinkedIn Ads, or simply get more from your ad spend, we design SaaS PPC campaigns that don’t just tick boxes – they deliver results. Our approach combines sharp keyword research, conversion-led copy, and constant refinement based on real-time data.

Every B2B SaaS company is different, but one thing’s always true: generic PPC services won’t cut it. You need a SaaS PPC team that knows how to translate complex propositions into clicks and pipeline.We’ve helped SaaS clients across a wide range of verticals develop tailored SaaS PPC strategies – from quick-win lead gen campaigns to long-game brand building. All underpinned by the right reporting, and a clear view of ROI.

Not sure where to start? Book your free PPC audit and let’s talk about what’s possible.

Get in touch

SaaS Digital Marketing Agency

Increase demos, free trials, and revenue with Lever Digital.

Why SaaS Companies Choose Lever

How We Help Your SaaS Business Grow

Growth doesn’t come from guesswork. It comes from a structured approach, tailored to your SaaS model, sales motion, and stage. Here’s how we build your performance marketing engine:

1. Understand your market and motion

2. Design a strategy that fits your sales cycle

3. Choose channels that convert

4. Build structure for scale

5. Optimise your landing pages

6. Test and learn, fast

Helping a SaaS platform scale from $100K to $2M ARR with smart paid strategy

“Lever helped us scale from $100,000 ARR to $2,000,000 ARR — and we’re still growing.”

Why SaaS companies love Lever?

We know SaaS inside out

Results that mean something

Strategies built for your model

Clear, honest communication

Let's work together

Work with SaaS marketing specialists who focus on revenue, not vanity metrics.

Invest in growth that compounds

Turn paid media into pipeline

FAQs: All your SaaS ppc agency faqs can be found answered here.

Final thought: What makes SaaS PPC campaigns different?

What we are

Other Digital Marketing Services

Work with us

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SaaS Digital Marketing Agency

Increase demos, free trials, and revenue with Lever Digital.

Why SaaS Companies Choose Lever

How We Help Your SaaS Business Grow

Growth doesn’t come from guesswork. It comes from a structured approach, tailored to your SaaS model, sales motion, and stage. Here’s how we build your performance marketing engine:

1. Understand your market and motion

2. Design a strategy that fits your sales cycle

3. Choose channels that convert

4. Build structure for scale

5. Optimise your landing pages

6. Test and learn, fast

Helping a SaaS platform scale from $100K to $2M ARR with smart paid strategy

“Lever helped us scale from $100,000 ARR to $2,000,000 ARR — and we’re still growing.”

Why SaaS companies love Lever?

We know SaaS inside out

Results that mean something

Strategies built for your model

Clear, honest communication

Let's work together

Work with SaaS marketing specialists who focus on revenue, not vanity metrics.

Invest in growth that compounds

Turn paid media into pipeline

FAQs: All your SaaS ppc agency faqs can be found answered here.

Final thought: What makes SaaS PPC campaigns different?

What we are

Other Digital Marketing Services

Work with us

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Company

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