SaaS PPC Agency

Increase demos, free trials and revenue with Lever.

At Lever, we specialise in driving growth for SaaS businesses through PPC, Paid Social, and affiliate partnerships.

As a trusted SaaS PPC agency and SaaS marketing agency, we bring in-house expertise from working with Europe’s fastest-growing startups. We know how to attract the right customers at the right time.

Why SaaS Companies Choose Lever

Grow demos and trials: Hit your revenue goals with campaigns that deliver results.
Boost ROI: Reduce wasted budget through highly targeted strategies.
Lead your market: Position your SaaS business for long-term success.
Ready to Scale? Partner with the experts in SaaS growth.
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How do we help your SaaS business grow?

Growth is hard. Growth takes time. Growth is what all your competitors are striving for. So how do we grow your SaaS brand?

Understand
Every SaaS business is unique. We start by performing a deep dive into your market, understanding your SaaS business and its challenges.
Strategy
Using our findings and SaaS expertise, we create a tailored go-to-market strategy designed for success.
Channels
The right mix of channels and calls-to-action is essential. Whether it’s Google Ads, Paid Social, or affiliate marketing, we ensure your ads reach the right audience at the right time.
Structure
A well-structured campaign is key to maximising ROI. From messaging to keyword themes, we build SaaS marketing frameworks that drive conversions.
Landing pages
Getting traffic is only half the battle. We help optimise your landing pages with messaging that resonates with your target audience.
Testing
Continual improvement requires testing. We test messaging, keywords, and strategies acoss all your ppc campaigns to bring your CPA down and your ROI up.
SaaS Customer Success Story

“When we hired Lever – we saw results immediately.”

Uplisting, a self-funded SaaS company in a highly competitive market, faced competitors backed by millions in funding. With a tight budget, we helped them scale from a startup to a profitable business, doubling revenue year over year.
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Ready to hit the growth path your business deserves?

Get your product in front of your ideal customers, build your pipeline and realise your businesses true potential.

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and we’re just getting started...

Why Lever?

SaaS PPC experts
We’ve worked in-house at Europe’s fastest-growing SaaS and B2B tech companies, bringing unmatched expertise to your campaigns.
Driven by results
We focus on delivering real business impact, driving high-quality traffic that converts into customers.
Tailored Marketing Strategies
No cookie-cutter solutions here. We create bespoke strategies that work for your SaaS business.
Transparent Communication
We’re honest, open, and treat your team as our own. Collaboration is at the heart of what we do.
Let's work together

Hire marketing experts in SaaS who are client-focused and get results.

Invest in your growth
Reach your ideal customers through what they search for and by targeting the right audiences.
Build pipeline revenue
Unlock the power of PPC and Paid Social to build revenue by hiring experts to do the job.
Get a free proposal

FAQs: Everything you need to know about Lever's SaaS marketing services.

Whether you're looking to scale your SaaS business or maximise your marketing ROI, our expertise as a leading SaaS PPC agency and SaaS marketing agency can help. Below, we’ve answered the most common questions about our services and how we deliver results.
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1. What makes Lever a top SaaS PPC agency?
Lever combines years of in-house experience at Europe’s fastest-growing SaaS startups with a data-driven approach to PPC. We focus on creating highly targeted campaigns that deliver qualified leads and maximise ROI.
2. How does a SaaS marketing agency like Lever differ from a traditional agency?
Unlike general agencies, we specialise in the unique needs of SaaS companies. From optimising customer acquisition costs to scaling trials and demos, our tailored strategies align with the SaaS business model's focus on recurring revenue and customer lifetime value.
3. What PPC platforms do you specialise in for SaaS businesses?
As a SaaS PPC agency, we work across major platforms like Google Ads, Bing Ads, LinkedIn, and Meta (Facebook/Instagram). We ensure that your ads reach the right decision-makers with messaging that resonates.
4. Can Lever help optimise our landing pages for PPC campaigns?
Yes, landing page optimisation is a key part of our strategy as a SaaS marketing agency. We ensure your landing pages align with your campaigns, offering clear messaging and calls-to-action that convert traffic into free trials, demos, and paying customers.
5. What’s the typical ROI we can expect from working with Lever?
While ROI varies depending on factors like industry and ad spend, our clients consistently see reduced cost-per-acquisition (CPA) and improved conversion rates. Our expertise as a SaaS PPC agency allows us to focus on scaling high-performing campaigns while eliminating wasted budget.
PPC Experts For Ambitious Brands.
The affordable service that get's your company results.
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What we do
SaaS PPC AgencyFintech PPC AgencyPPC Agency ScotlandDigital Marketing Agency Edinburgh
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Lever Digital Ltd. Company Number: 675957
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