SaaS PPC Agency

Increase demos, free trials and revenue with Lever.

At Lever, we specialise in driving growth for SaaS businesses through PPC, Paid Social, and affiliate partnerships.

As a trusted SaaS PPC agency and SaaS marketing agency, we bring in-house expertise from working with Europe’s fastest-growing startups. We know how to attract the right customers at the right time.

Why SaaS Companies Choose Lever

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Grow demos and trials: Hit your revenue goals with campaigns that deliver results.
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Boost ROI: Reduce wasted budget through highly targeted strategies.
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Lead your market: Position your SaaS business for long-term success.
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Ready to Scale? Partner with the experts in SaaS growth.
Get a free proposal
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How do we help your SaaS business grow?
A bit about our SaaS ppc process...

Growth is hard. Growth takes time. Growth is what all your competitors are striving for. So how do we grow your SaaS brand?

Understand
Every SaaS business is unique. We start by performing a deep dive into your market, understanding your SaaS business and its challenges.
Strategy
Using our findings and SaaS expertise, we create a tailored go-to-market strategy designed for success.
Channels
The right mix of channels and calls-to-action is essential. Whether it’s Google Ads, Paid Social, or affiliate marketing, we ensure your ads reach the right audience at the right time.
Structure
A well-structured campaign is key to maximising ROI. From messaging to keyword themes, we build SaaS marketing frameworks that drive conversions.
Landing pages
Getting traffic is only half the battle. We help optimise your landing pages with messaging that resonates with your target audience.
Testing
Continual improvement requires testing. We test messaging, keywords, and strategies acoss all your ppc campaigns to bring your CPA down and your ROI up.
SaaS Customer Success Story

“When we hired Lever – we saw results with our Google Ads immediately.”

Uplisting, a self-funded SaaS company in a highly competitive market, faced competitors backed by millions in funding. With a tight budget, we helped them scale from a startup to a profitable business, doubling revenue year over year.
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Ready to hit the growth path your business deserves?

Get your product in front of your ideal customers, build your pipeline and realise your businesses true potential.

Get a free proposal
and we’re just getting started...

Why SaaS companies love Lever?

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SaaS PPC experts

We’ve worked in-house at Europe’s fastest-growing SaaS and B2B tech companies, bringing unmatched expertise to your campaigns.
saas ppc agency driven by results

Driven by ppc results

We focus on delivering real business impact, driving high-quality traffic that converts into customers.
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Tailored Marketing Strategies

No cookie-cutter solutions here. We create bespoke strategies that work for your SaaS business.
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Transparent Communication

We’re honest, open, and treat your team as our own. Collaboration is at the heart of what we do.
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Let's work together

Hire SaaS marketing experts who are sales-focused and get results.

Invest in your growth
Reach your ideal customers through what they search for and by targeting the right audiences.
Build pipeline revenue
Unlock the power of PPC and Paid Social to build revenue by hiring experts to do the job.
Get a free proposal

FAQs: All your SaaS ppc agency faqs can be found answered here.

Whether you're looking to scale your SaaS business or maximise your marketing ROI, our expertise as a leading SaaS PPC agency and SaaS marketing agency can help. Below, we’ve answered the most common questions about our services and how we deliver results.
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1. What makes Lever a top SaaS PPC agency?
Lever combines years of in-house experience at Europe’s fastest-growing SaaS startups with a data-driven approach to PPC. We focus on creating highly targeted campaigns that deliver qualified leads and maximise ROI.
2. How does a SaaS marketing agency like Lever differ from a traditional agency?
Unlike general agencies, we specialise in the unique needs of SaaS companies. From optimising customer acquisition costs to scaling trials and demos, our tailored strategies align with the SaaS business model's focus on recurring revenue and customer lifetime value.
3. What PPC platforms do you specialise in for SaaS businesses?
As a SaaS PPC agency, we work across major platforms like Google Ads, Bing Ads, LinkedIn, and Meta (Facebook/Instagram). We ensure that your ads reach the right decision-makers with messaging that resonates.
4. Can Lever help optimise our landing pages for PPC campaigns?
Yes, landing page optimisation is a key part of our strategy as a SaaS marketing agency. We ensure your landing pages align with your campaigns, offering clear messaging and calls-to-action that convert traffic into free trials, demos, and paying customers.
5. What’s the typical ROI we can expect from working with Lever?
While ROI varies depending on factors like industry and ad spend, our clients consistently see reduced cost-per-acquisition (CPA) and improved conversion rates. Our expertise as a SaaS PPC agency allows us to focus on scaling high-performing campaigns while eliminating wasted budget.

Final thought: What makes SaaS PPC campaigns different?

If you work in B2B SaaS, you already know: selling software isn’t the same as selling shoes.

Longer sales cycles, multiple decision-makers, and complex product demos are all part of the fun. That’s why a good SaaS PPC strategy goes well beyond basic keyword targeting – it needs to align tightly with your marketing funnel, messaging, and your sales team’s needs.

Our PPC agency has worked with hundreds of SaaS businesses, from scrappy startups to established players. We understand the nuances of the SaaS industry – from how VPs of Marketing make decisions, to what gets potential customers to actually click ‘Book Demo’.

Whether you're looking to drive more qualified leads through Google Ads, reach niche audiences with LinkedIn Ads, or simply get more from your ad spend, we design SaaS PPC campaigns that don’t just tick boxes – they deliver results. Our approach combines sharp keyword research, conversion-led copy, and constant refinement based on real-time data.

Every B2B SaaS company is different, but one thing’s always true: generic PPC services won’t cut it. You need a SaaS PPC team that knows how to translate complex propositions into clicks and pipeline.We’ve helped SaaS clients across a wide range of verticals develop tailored SaaS PPC strategies – from quick-win lead gen campaigns to long-game brand building. All underpinned by the right reporting, and a clear view of ROI.

Not sure where to start? Book your free PPC audit and let’s talk about what’s possible.
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PPC Experts For Ambitious Brands.
The affordable service that get's your company results.
Get a free proposal
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Lever Digital Ltd. Company Number: 675957
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