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The Step-by-Step Marketing Strategy That Made Notion a Household Name
Business

The Step-by-Step Marketing Strategy That Made Notion a Household Name

We’ve all heard of Notion, the all-in-one productivity app that has replaced some of the biggest apps like Airtable, Asana, and others. It’s grown to a whopping 20 million users and is valued at $10B. And the way they’ve done it? Nurturing the creative community. 
How to Build a SaaS Go-to-Market Strategy That Works
Business

How to Build a SaaS Go-to-Market Strategy That Works

This guide will walk you through the essentials of creating a comprehensive GTM strategy for SaaS startups tailored to today’s competitive landscape.
Understand The B2B SaaS Funnel With Metrics For Each Stage
Business

Understand The B2B SaaS Funnel With Metrics For Each Stage

A SaaS marketing funnel acts as an internal direction that guides potential customers through various stages of the sales journey, from initial awareness to becoming a paying customer. Here we will walk you through the process of building, defining and optimising a successful SaaS marketing funnel, providing you with strategies to achieve marketing success within your own business.
What is B2B Demand Generation & How do you create it?
Business

What is B2B Demand Generation & How do you create it?

In this guide, we'll explore what B2B demand generation is, how it differs from lead generation, what channels you should use and how to measure the success of your demand generation efforts. Let's jump right in.
Unlocking Your Customer Acquisition Strategy: How to Get Your First 100 Customers
Business

Unlocking Your Customer Acquisition Strategy: How to Get Your First 100 Customers

In this article, we will discuss what a customer acquisition strategy is, how to develop a customer acquisition plan, and how to measure and optimise your customer acquisition activities.
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