Top 10 B2B PPC Experts You Should Follow in 2025

When it comes to navigating the world of B2B digital marketing, particularly pay-per-click (PPC) advertising, there's no shortage of advice. But who should you be turning to for actionable insights, expert advice, and cutting-edge strategies in 2025? To help you stay ahead of the curve, we've compiled a list of the top 10 B2B PPC experts you should follow this year. Whether you're looking to optimise your campaigns or just keep up with the latest trends, these professionals are the ones shaping the future of PPC.

1. Michéal Breslin

Founder of Lever Digitial, Michéal Breslin is a recognised leader in the B2B PPC space, specialising in helping Fintech and SaaS companies scale efficiently.

Michéal regularly shares practical insights on LinkedIn, from optimising user acquisition funnels to scaling paid media across European and North American markets. His content is a must-follow for anyone looking to refine their B2B paid media strategy, turn ad spend into revenue, or scale companies across the pond.

You can follow Michéal on LinkedIn for expert takes on PPC trends, growth strategies, and real-world campaign insights.

2. Adriaan Dekker

Adriaan Dekker is one of the leading experts in the B2B PPC space. Known for his sharp analytical skills and an ability to create targeted, high-converting campaigns, Adriaan frequently shares valuable insights on LinkedIn. His articles often dive deep into the technical aspects of PPC strategy, especially within the B2B space, focusing on ways to optimise Google Ads for maximum ROI.

You can follow Adriaan on LinkedIn for frequent updates on PPC trends, tips, and strategies.

3. Thomas Eccel

As a PPC specialist with years of experience, Thomas Eccel provides practical and results-oriented advice, especially for B2B companies. He’s a frequent voice on the complexities of B2B PPC campaigns and Google Ads, offering valuable content that breaks down advanced tactics into digestible insights. His recent discussions on leveraging search ads in B2B campaigns are worth reading if you're aiming to scale your PPC efforts.

You can find Thomas on LinkedIn and follow his posts to keep up with the latest in Google Ad marketing.

4. Miles McNair

Miles McNair is a seasoned PPC professional with a wealth of knowledge on both B2B PPC strategies and Google Ads management. His advice is especially useful for companies looking to improve their paid search campaigns and streamline ad spend. Recently, Miles shared an article on LinkedIn that explored the evolving trends in PPC and how to best utilise automated bidding to optimise B2B campaigns. A must-read for anyone interested in scaling their PPC operations.

Follow Miles on LinkedIn for regular updates on PPC tips and the latest trends in paid search.

5. Ginny Marvin

As the Ads Product Liaison at Google, Ginny Marvin’s insights are a goldmine for those looking to enhance their PPC strategies. Ginny often shares content on how to tailor PPC campaigns to reach niche markets within the B2B sector. Her recent LinkedIn posts have highlighted how to use advanced targeting features in Google Ads to fine-tune campaigns and increase conversions. Ginny is also active in the PPC community, providing great advice on campaign optimisations.

Be sure to follow Ginny on LinkedIn to stay updated with actionable PPC tips.

6. Jyll Saskin Gales

Jyll Saskin Gales is a go-to expert for PPC strategies that not only generate clicks but also drive significant results. Her work focuses on developing tailored PPC strategies that align with broader business goals. Jyll’s LinkedIn profile is a hub for in-depth articles on PPC, Google Ads, and remarketing. Her recent post about optimising landing pages for B2B PPC campaigns is particularly relevant for marketers looking to boost conversion rates.

Connect with Jyll on LinkedIn for expert tips on optimising B2B PPC campaigns.

7. Navah Hopkins

Navah Hopkins is a well-respected voice in the PPC world, known for her ability to teach complex PPC topics in an engaging and easy-to-understand manner. She is particularly adept at helping businesses refine their PPC strategy to achieve consistent success. Her insights into advanced bidding strategies and AI in PPC are especially valuable for businesses looking to optimise their digital marketing approach.

Follow Navah on LinkedIn for the latest PPC advice and best practices for 2025.

8. Sarah Stemen

Sarah Stemen has become a prominent figure in the PPC community, particularly in the realm of Google Ad management. She brings a data-driven approach to PPC campaigns, ensuring that every dollar spent is maximised for return on investment. Sarah frequently posts on LinkedIn about the latest trends in Google Ads optimisation and provides actionable tips for improving the performance of PPC ads in B2B settings.

Sarah’s insights are invaluable, so don’t miss out—follow her on LinkedIn for updates.

9. Kasim Aslam

Kasim Aslam is a well-known PPC expert, particularly in the realm of Google Ads. As the founder of Solutions 8, a leading Google Ads agency, Kasim is renowned for his results-driven approach to PPC. He’s a frequent speaker at digital marketing conferences and is highly regarded for his ability to simplify complex PPC strategies, making them accessible for businesses of all sizes. His LinkedIn content often focuses on high-level strategy, optimisation techniques, and the nuances of Google Ads management that help businesses scale efficiently.

Kasim’s insights into the future of PPC and his practical advice on improving campaign performance make him a must-follow for anyone serious about maximising their paid search results.

Connect with Kasim on LinkedIn for regular updates on optimising Google Ads campaigns and mastering PPC strategy.

10. Ed Leake

Ed Leake is a seasoned PPC strategist with extensive experience in the B2B space. Known for his expertise in Google Ads management and advanced PPC strategy. Ed’s LinkedIn content offers a blend of high-level strategy, actionable tips, and in-depth case studies that highlight how businesses can optimise their PPC efforts.

If you're looking to elevate your PPC strategy with expert advice, Ed’s insights are invaluable for driving measurable results.

Follow Ed on LinkedIn to stay updated on his latest PPC strategies and tips.

Get Your PPC Strategy Right with Expert Advice

If you're looking to optimise your own PPC strategy, be sure to check out our guide on developing an effective PPC strategy. Whether you’re working on Google Ads or refining your search ads, understanding how to plan and execute your strategy is essential to achieving success in 2025.

Remember, building a robust B2B PPC campaign takes time, effort, and the right guidance. By following these experts and applying their advice, you’ll be on your way to mastering your PPC game.

Useful Related Pages:

• PPC Agency – Explore how our expert PPC agency can help scale your B2B business.
• B2B PPC – Learn more about B2B PPC strategies and how to target your ideal clients effectively.
• Google Ad Marketing Agency – Find out what a Google Ad Marketing Agency does and how our team of Google Ads experts can boost your campaign performance.

By connecting with these PPC experts, you'll not only stay updated with industry trends but also gain actionable strategies to improve your PPC campaigns in 2025.

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