PPC

If you're looking at new ways to increase new customers and revenue, then developing an affiliate program could be a great way of doing just that.

We get asked all the time, how much budget should we invest? There is no right answer to this question. We could say £5k, £20k or even £100k but that’s not the right either. Pulling a number out of thin air is not the right way to approach budgeting, we believe that you need to start from the results you want to achieve and work backwards from there. 

With the reach that pay-per-click (PPC) advertising enables, businesses of all sizes need to invest in effective advertising strategies to increase brand awareness, drive traffic, and boost conversions. PPC advertising has become an essential part of this process, offering advertisers a measurable way to reach their target audience. With numerous PPC platforms available, choosing the right one can be a daunting task. This comprehensive guide will explore the top 12 PPC platforms, their benefits, and how to make the most of them for your business.

In this article, we'll discuss some key factors to consider when deciding if it's time to invest in paid user acquisition. From product-market fit to budget and beyond, we'll help you evaluate whether your company is ready to take the plunge.

In our most recent article, we discuss the correlation between ad investment and growth so we can determine whether these two correlate.

Developing a PPC strategy before diving head first into executing an advertising campaign is imperative. There is a lot to think about and to make it work for your business will take time, resources and investment.

We love seeing companies do well online. It's not easy and it takes a lot of time, effort and hard work. Take a few minutes to read how these 5 businesses are scaling online.

In the ever-changing world of digital marketing, pay-per-click (PPC) advertising has become an essential strategy for businesses looking to build online. With so many PPC management tools available, it can be challenging to choose the one that best suits your needs. This comprehensive guide will cover the top PPC management tools, including options for competitor research, keyword research, optimisation, campaign management, free PPC tools and reporting software.

Pay-per-click (PPC) advertising is a proven way to boost your online presence and drive more traffic to your website. It is a cost-effective digital advertising strategy that enables you to target your ideal audience and generate leads and conversions.