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How to Build an Affiliate Program for SaaS Products
PPC

How to Build an Affiliate Program for SaaS Products

If you're looking at new ways to increase new customers and revenue, then developing an affiliate program could be a great way of doing just that.
The Correlation Between Ad Investment and Growth: Here’s What We’ve Found
PPC

The Correlation Between Ad Investment and Growth: Here’s What We’ve Found

In our most recent article, we discuss the correlation between ad investment and growth so we can determine whether these two correlate.
5 Things to Consider Before You Start Your PPC Strategy
PPC

5 Things to Consider Before You Start Your PPC Strategy

Developing a PPC strategy before diving head first into executing an advertising campaign is imperative. There is a lot to think about and to make it work for your business will take time, resources and investment.
Free PPC Budget Calculator Spreadsheet: How to Determine Your Ad Budget 
PPC

Free PPC Budget Calculator Spreadsheet: How to Determine Your Ad Budget 

We get asked all the time, how much budget should we invest? There is no right answer to this question. We could say £5k, £20k or even £100k but that’s not the right either. Pulling a number out of thin air is not the right way to approach budgeting, we believe that you need to start from the results you want to achieve and work backwards from there. 
When Should a SaaS Company Start Running Paid User Acquisition?
PPC

When Should a SaaS Company Start Running Paid User Acquisition?

In this article, we'll discuss some key factors to consider when deciding if it's time to invest in paid user acquisition. From product-market fit to budget and beyond, we'll help you evaluate whether your company is ready to take the plunge.
We Researched 5 SaaS Companies Crushing Online Acquisition
PPC

We Researched 5 SaaS Companies Crushing Online Acquisition

We love seeing companies do well online. It's not easy and it takes a lot of time, effort and hard work. Take a few minutes to read how these 5 businesses are scaling online.
12 PPC Platforms And Paid Advertising Channels To Help Grow Your Business
PPC

12 PPC Platforms And Paid Advertising Channels To Help Grow Your Business

With the reach that pay-per-click (PPC) advertising enables, businesses of all sizes need to invest in effective advertising strategies to increase brand awareness, drive traffic, and boost conversions. PPC advertising has become an essential part of this process, offering advertisers a measurable way to reach their target audience. With numerous PPC platforms available, choosing the right one can be a daunting task. This comprehensive guide will explore the top 12 PPC platforms, their benefits, and how to make the most of them for your business.
18 PPC Tools & Software For Managing and Optimising PPC Campaigns
PPC

18 PPC Tools & Software For Managing and Optimising PPC Campaigns

In the ever-changing world of digital marketing, pay-per-click (PPC) advertising has become an essential strategy for businesses looking to build online. With so many PPC management tools available, it can be challenging to choose the one that best suits your needs. This comprehensive guide will cover the top PPC management tools, including options for competitor research, keyword research, optimisation, campaign management, free PPC tools and reporting software.
Best PPC Agencies UK 2023
PPC

Best PPC Agencies UK 2023

Pay-per-click (PPC) advertising is a proven way to boost your online presence and drive more traffic to your website. It is a cost-effective digital advertising strategy that enables you to target your ideal audience and generate leads and conversions.
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