"Their data-driven approach has proved highly effective in bringing us more leads at a lower cost"

Who are they?

Saddle Skedaddle is a premier travel company specialising in guided and self-guided cycling holidays across the globe. They offer unique and immersive experiences for adventure-seekers looking to explore stunning landscapes on two wheels.

Why did they choose Lever?

Saddle Skedaddle had previously worked with another agency that relied heavily on a fully automated Performance Max campaign structure. However, they found that this approach prioritised volume over quality, leading to inefficient spending and lower ROI. They turned to Lever Digital to restructure their account and create a more data-driven, results-focused strategy.

The Goal

Saddle Skedaddle aimed to:

• Increase the number of quality leads.
• Boost booked revenue
• Expand into the US market while maintaining an efficient cost-per-lead (CPL).

Lever helped achieve these goals by:

• Restructuring the Google Ads account to focus on high-performing traffic sources.
• Launching Microsoft Ads to diversify lead acquisition channels.
• Expanding into the US market, achieving the same CPL as the UK in just three months.
• Focusing on the most profitable routes, leveraging in-depth data analysis to refine bidding strategies and campaign structure.
• Supplementing efforts with Meta Ads to increase brand visibility and engagement.

Results

With Lever’s expertise:

• Leads increased by 17%, focusing on high-intent actions such as trip notes and registered interest.
• Booked revenue surged by 172% during the busiest season.

Purchasers grew by 108%, driving substantial business growth.

Full Quote:

“We hired Lever Digital with the aim of transforming our PPC campaigns and bringing us high quality leads. Lever were keen to understand our business and adapt their strategy to suit this. Their data-driven approach has proved highly effective in bringing us more leads at a lower cost, whilst at the same time greatly increasing transparency, giving us a better understanding of the campaigns and customer behaviour.”  

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